Bulgaria has been identified as the top destination for an affordable summer vacation this year, particularly recommended for families. TravelSupermarket’s recent analysis of all-inclusive holiday pricing for 2026 highlighted Bulgaria as the most budget-friendly option, averaging £760 per person for a week-long stay. Following closely behind were Morocco at £852 and Malta at £862 per person for a seven-night stay.
The study, based on family holiday searches from last October to the present, revealed significant price variations among popular travel spots. Bulgaria saw a £54 decrease per person, reflecting a 7% drop compared to the previous summer. Conversely, Cyprus emerged as the most costly choice at £1,186 per person.
Spain, including the Balearic and Canary Islands, secured the fourth spot on the list with an average cost of £888 per person, maintaining prices from the previous year. Turkey ranked 11th at £1,057, while Greece followed in 12th place at £1,096. Croatia stood out as the 10th most economical destination this summer, averaging £1,046 per person, marking a 12% reduction from last year’s rates.
For long-haul travel, Cape Verde was highlighted as the most cost-effective option at £1,247 per person, trailed by the United Arab Emirates at £1,297, the Dominican Republic at £1,664, and Mexico at £1,694.
Chris Webber, TravelSupermarket’s head of holidays and deals, commented on the findings, noting Bulgaria’s resurgence as a preferred economical all-inclusive destination. He also mentioned that Tunisia and Morocco continue to offer great value, with Croatia experiencing a notable 12% price decline, making it more accessible for families seeking a beautiful yet affordable vacation spot.