High-end designer handbags are out of the picture. On the other hand, a $1.99 Canadian Tire tote bag seems to be the new fashion statement. Hudson Williams, known for his role in the popular Canadian series Heated Rivalry, caused a stir on social media when he was spotted carrying this affordable bag while out and about in Toronto alongside his co-star, Connor Storrie.
The red and black plaid reusable bag with black straps and a prominent Canadian Tire logo in the center is a familiar sight at checkout counters throughout Canada. However, once fans noticed Williams sporting it, the bag quickly transformed from a common item to a trending fashion accessory.
If you check out TikTok, you’ll witness creators documenting their quest for “Heated Rivalry merch,” with many humorously suggesting that the Canadian Tire bag is the unofficial merchandise of the show.
DEUXMOI EXCLUSIVE 📸…Hudson Williams and Connor Storrie get ready to film the second season of “Heated Rivalry” in Toronto 📸TheImageDirect <a href=”https://t.co/9x9Wm2nqMS”>pic.twitter.com/9x9Wm2nqMS</a>
—deuxmoiworld
The online community is abuzz with reactions to the viral bag.
“After witnessing what Hudson Williams did with Canadian Tire, he could have definitely saved Hudson’s Bay 💔,” commented one user on X. Another user on Threads commended the store for “(probably) selling out a reusable bag for the first time ever 🤣😂.”
The excitement isn’t confined to Canada alone. Even international fans are eager to get their hands on the bag, with one Threads user expressing, “I finally get why all the Americans were curious about Canadian Tire!!”
Some individuals are even offering to ship the bags to enthusiastic fans across the border.
‘A celebrity with a bag or something’
The product appears to be out of stock at most stores in the Greater Toronto Area.
“This wasn’t a popular item before,” mentioned a Canadian Tire employee at Toronto’s Yonge and Dundas store to CBC News. “I was quite surprised when I heard it suddenly became trendy.”
“A guy came in and mentioned that a celebrity was seen with a bag or something, and that it would sell out fast. So, he bought five bags,” another employee shared.

