Samsung TV owners in the UK are in for a treat with an upcoming free upgrade that will bring a wealth of bonus content to their screens. UKTV has announced that its popular free-to-air linear channels will soon be accessible on Samsung TVs, allowing viewers to enjoy content without the need for extra devices.
The channels will be delivered via the internet, eliminating the requirement for a traditional aerial setup. To enhance the viewing experience, Samsung will introduce a dedicated section on its home screen showcasing content from the U streaming service. This feature will enable viewers to easily access classic comedies, dramas, and factual shows without navigating through menus or settings.
In the coming months, channels such as U&DRAMA, U&Dave, U&Yesterday, U&W, and U&Eden will be directly accessible through Samsung’s Universal Guide via a deep link into the U app.
Samsung anticipates that this rollout will reach millions of its TVs, with the channels prominently featured in the platform’s ‘Live’ tab and Universal Guide. This integration aims to ensure that UKTV’s live and on-demand content remains easily accessible for viewers who rely on internet-based TV services.
Jonathan Newman, General Manager of Commercial at UKTV and BBC Studios UK and Ireland, expressed excitement about the enhanced partnership with Samsung. He emphasized that the new agreement will bolster accessibility to the U app for Samsung customers and maintain visibility for UKTV’s diverse content offerings across on-demand and live channels.
Dan Harvie, Vice President of Home Entertainment and Appliances at Samsung UK and Ireland, highlighted the significance of UKTV’s role in enriching the entertainment options on Samsung TVs. He underscored Samsung’s commitment to enhancing the entertainment experience by providing access to a wide array of broadcast content through partnerships like the one with UKTV.
Although an official launch date has not been announced, Samsung TV users can expect the new features to be introduced in the near future, promising an improved viewing experience on their devices.