If you’re gearing up for the upcoming Prime Day sales, it’s crucial to stay vigilant to avoid falling prey to cyber scams. With cybercriminals leveraging fake offers, phishing tactics, and bogus websites during major shopping events, shoppers are at risk of divulging sensitive personal information or financial details. Security experts caution that Prime Day creates an ideal environment for scammers due to the heightened shopping pressure.
Check Point’s security team revealed that a significant surge in Amazon-related web domains occurred globally between December 2025 and the previous month, with April witnessing the largest spike of 1,446 new domains registered in a single month.
The spike in April is particularly worrisome, as cyber attackers can exploit this timeframe to establish “aged” malicious domains, making them appear legitimate and evading detection until Prime Day approaches.
While the majority of domains are safe, Check Point’s research found that approximately one out of every 11 newly created Amazon-themed domains was either flagged as malicious or deemed suspicious.
Commenting on the issue, Check Point emphasized that Prime Day scams are successful because they closely mimic regular shopping behavior, featuring familiar branding, realistic checkout pages, delivery notifications, and last-minute urgency.
To safeguard against scams during Prime Day, it is recommended to not only identify suspicious messages but also to slow down the purchasing process enough to verify authenticity before proceeding to click, log in, or make payments.
So, how can you shop safely on Prime Day and steer clear of scams?
For individuals planning to partake in Prime Day shopping, there are several straightforward steps to minimize the risk of falling victim to fraudulent activities.
Firstly, it is crucial to thoroughly scrutinize the website address before entering any personal information. Scammers often create fake pages that closely resemble Amazon’s authentic site.
Check Point advised, “Many fraudulent domains closely mimic Amazon’s genuine URL. Watch out for additional characters, hyphenated brand names, or atypical endings like .top or .online.”
Furthermore, it is advisable to refrain from clicking on links received via emails, text messages, or social media posts. Instead, manually access Amazon by typing the website address directly into the browser.
Signs of potential scams include unrealistically low-priced deals, notifications claiming refunds are due, or alerts stating an offer is on the brink of expiration. These tactics are commonly used to create urgency and prompt impulsive decisions.
Another prevalent scam technique involves fake warnings about Prime accounts