Samsung has officially announced that the upcoming Galaxy S smartphones will be revealed later this month at the Galaxy Unpacked event. The renowned tech company will host its annual showcase in San Francisco on February 25.
The unveiling is expected to showcase the new Samsung Galaxy S26 series, which includes the standard S26, the S26 Plus, and the S26 Ultra. Those interested in watching the event live can tune in via the Samsung website starting at 6pm GMT.
Samsung is offering incentives for early registration. By signing up, fans can receive a £30 voucher for Galaxy ecosystem products, double storage upon pre-ordering a new phone, and a chance to win one of 10 £500 Samsung vouchers.
In preparation for the launch, retailers are reducing prices on the current Galaxy S25 range. For instance, Sky Mobile has dropped the price of the S25 Ultra from £43 to £31 per month, saving customers £432. However, this offer requires a 36-month contract and comes with a 100MB data allowance, which may require additional data purchases.
Amazon is also running a promotion where customers can get 20% off the standard S25 and S25 Ultra when purchasing outright, with discounts of almost £250 on select models. Prices have been slashed to £639.20 and £999.20, respectively, but the deal ends on February 24 or while stocks last.
The Galaxy Unpacked event in 2026 will be live-streamed on Samsung.com at 6pm on February 25. Fans can register their interest on the Samsung website.