Apple, known for its MacBook laptops, iPads, and iPhones, is experiencing a surge in popularity for its services. The tech giant has reported a ‘record-breaking’ year with a significant increase in users on its audio, TV streaming, and news platforms.
In 2025, Apple Music, now accessible on both iOS and Android devices, achieved its highest performance to date, setting new records in terms of listenership and new subscribers. The platform introduced several updates, such as Lyrics Translation and AutoMix, enhancing the user experience.
Similarly, Apple TV witnessed a substantial spike in engagement, with users spending 36% more time streaming shows like Slow Horses and The Studio compared to the previous year. The platform expanded its content library with additions like the F1 film featuring Brad Pitt and the acclaimed drama Pluribus.
The App Store also thrived, attracting over 850 million weekly users globally. The marketplace saw a surge in visitors during the holiday season, driving record customer spending on digital goods and services.
Apple Podcasts experienced a successful year with record listener numbers, plays, and subscribers. Additionally, Apple made significant strides in its services, including expanding Apple Fitness+ availability to more regions and increasing the game offerings on Apple Arcade.
In terms of location services, Apple extended the Share Item Location feature in Find My to more airlines, minimizing lost luggage incidents significantly. Apple Maps enhanced its Detailed City Experience feature in new locations like New Orleans, Singapore, and Monaco, offering immersive 3D landmark experiences.
Eddy Cue, Apple’s senior vice president of Services, described 2025 as a year of remarkable growth, global expansion, and ongoing innovation for Apple services. He emphasized the commitment to enriching user experiences across various platforms, reflecting the enthusiasm of customers through increased engagement during the holiday season.